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Direct
You deal with one person, end to end.
You work with one person, responsible end to end.
No jargon, no handoffs, no disappearing team.
When something matters, you know exactly who to call.
Understand the problem. Make clear decisions. Deliver something that lasts.
You work directly with the person doing the thinking and the building. One conversation, one point of accountability, start to finish.
You deal with one person, end to end.
You always know what is happening and why.
Work moves forward without noise or drama.
When something matters, you can pick up the phone.
This works best where the system matters day to day. Not a trend, not a showcase — something people rely on to do real work.
Where broken systems cause wasted time, repeat work, and friction across the team.
Whether internal or external, these are systems people depend on every day to do their job.
Get the right data to the right people, without friction or delay.
Problems that used to be slow and expensive can now be solved quickly with practical use of AI.
A selection of the work that defines the approach.
Built a suite of internal tools covering employee performance, HR workflows, and payroll integration — systems the business depends on daily to manage its people and operations.
Developed knOOH, an industry measurement platform for the out-of-home advertising sector in New Zealand. Built alongside optimisation tools for JCDecaux and QMS, bringing data-driven planning to a sector that had relied on estimates.
Built a feedback routing system handling 50,000 pieces of customer feedback per year — getting the right feedback to the right people quickly enough to actually act on it.
Earlier work spanning the UK, USA, and Switzerland — operational and data systems for global organisations including GlaxoSmithKline, Valeant Pharmaceuticals, and Publicis Groupe.
I've spent most of my time building systems for businesses where things break if they don't work properly. Operations, data, and the parts of a company people rely on every day.
These days, a lot of that work involves applying AI in practical ways — solving problems that used to take large teams and budgets, now done faster and more directly.
Most people reading this have worked with someone who was hard to reach, hard to read, or hard to pin down when something went wrong. I'm not that. One number, always me, and a straight conversation when it matters.
The goal is not a one-off project. It is to build something solid, and be someone you rely on over time.
If you've got a system that needs building, fixing, or simplifying, feel free to reach out. Happy to have a quick chat — no obligation, just a straightforward conversation.