Mark Twain said it (well, wrote it) best: Many a small thing has been made large by the right kind of advertising. And he shared that wisdom a half century before the first grainy TV spot floated through the air. And more than a full century before the first viral video made the rounds with the YouTube® set.

Yet his central premise still holds. With the right research, analytics, strategy and execution, even the smallest of enterprises can realize even the biggest of ambitions. That’s where bright ideas and creativity intersect. And where marketing, advertising and design come together to grab attention, hold it, and motivate consumers to think, believe and embrace.

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