It’s comprised of no one single element, and yet one single event can irreparably damage it.

That paradox of corporate reputation is at the true center of today’s public relations practice. Building public trust, creating transparency, communicating ethical standards, restoring lost confidence – no collective effort is more important to sustaining growth and success.

Through our Corporate and Organizational Reputation Excellence – or CORE – approach, we help companies analyze their leadership, mission, standards, philosophies and core beliefs through a reputation management lens. That assessment forms the cornerstone for a comprehensive, proactive effort designed to strengthen and enhance an organization’s reputation among the stakeholders who govern its success – from employees and government leaders to customers and investors.

CORE is neither a “quick fix” nor a short-term infusion of attention. Instead, it’s an overarching philosophy that tightly integrates ethical performance and open, honest communication through every level of an organization. It’s a critical investment in an organization’s most precious asset and a living legacy for generations of future leaders.

• CORE Analysis, Planning & Execution
• Reputation Audits & Measurement Programs
• Employee Ambassador Programs
• Ongoing Reputation Assessments
• Succession Communication Planning
• Spokesperson Training & Evaluation
• Proactive Community Relations Efforts
• Proactive Customer Relations Efforts