Every organization has a story to tell — in good times and bad times. How, when, why and what you say can spell the difference between raising your reputation and razing it.

Merely having a story to tell doesn’t guarantee that reporters and editors will hear it. They need a compelling reason to listen to, take an interest in and believe your story above all others doggedly vying for the same space. That’s where The Catevo Group can help. We have an understanding of the media and knowledge of how they work and what they need (and how today’s 24/7 global information network and blogospheres can impact business in an instant). We have the skill and creativity to craft winning story angles and credible materials that capture a reporter’s attention.

Whether spurring favorable coverage through a satellite news conference, generating critical third-party endorsements through a regional editorial board tour, navigating today’s online media outlets or strengthening brand positioning through interviews and product placements on national morning television news programs, our media relations programs achieve tangible, bottom-line results.

“Getting ink” should not be an objective in and of itself. The key is how well that attention will support your other communication objectives. We approach media relations with a strategic eye toward ensuring that what we do springs from our clients’ business goals and complements other communications with key audiences.

• Editorial Board Briefings
• Media Tours
• News Conferences
• Webcast Conferences
• Online Media
• Publicity Programs
• Product Introductions
• Satellite News Conferences
• Special Interest Media Relations
• Spokesperson and Presentation Training
• Trade Media Relations
• Tools -- Media Kits, News Releases, Background Papers