Big Data

There isn't a bigger buzzword around at the moment. But what is it, and how can your business benefit from it?


What is big data?

Wikipedia's definition: Big Data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using on-hand data management tools or traditional data processing applications.

At Catevo - and especially in a New Zealand context - we would define Big Data as any data that existing systems (paper, Excel, databases) struggle to process, analyse and visualise.


How can your business benefit?

Collecting Big Data is becoming increasingly easy, in fact it is more likely you suffer from Big Bloat than lack of data. Data comes from financial systems, project management systems, in vehicle GPS's and hundreds of other sources. The benefits come from being able to analyse and visualise the data in a manner that is appropriate for your business.

This means delivering concise results in a timely period - gone are the days where businesses want to know what happened last quarter or last week, businesses need (near) realtime solutions.

Common benefits include:

  • Better communication and knowledge sharing
  • Gaining competitive advantage
  • Improved efficiency in business processes
  • Improved customer experience and satisfaction

How can Catevo help?

At Catevo we can help you with the design and implementation of your big data strategy. We can assist with analysing what you are currently collecting, what else you could be collecting, how you should be storing the information.

Then we can look at how to best make use of the data collected. Dashboards, email alerts, text alerts, managing by exception, detailed reports and whatever else is appropriate. Then we can implement web and mobile solutions to get the information to your team in the most appropriate ways possible.


We'd love to discuss your Big Data issues today, so give us a call.



You can have data without information, but you cannot have information without data.

87 King George Avenue, Epsom, Auckland | +64 21 721 160 | andrew@catevo.com